Customer Database

Every business needs to keep in contact with a central database.  For optimum efficiency it's essential that your customer database be one central entry point for all your operations. A significant component of the Membership module is the customer database. 

 

A significant component of the Membership module is the customer database

Search Engine

The Search facility is a powerful tool that enables you to create selective lists of members for reporting, marketing, label printing, mail merges, database updates or billing. Lists may be compiled based on a wide range of selection criteria which you specify, such as categories, age ranges, birthdays, join dates, players' handicaps, sex, financial/unfinancial, occupations, marketing groups, etc.

Reporting

A wide range of membership reports is provided and if you wish to create your own reports a report generator comes as part of the system.

Marketing Groups

A powerful feature of the system is the ability to classify your members by special groups. These classifications can be used for selective marketing, mailings, label runs, reporting etc. to specific groups.

Customer History/Notes

The system allows you to keep notes and history for each of your members. Entries may be classified by type and are dated for selective reporting or enquiry at any time. Word documents associated with the member can be linked and retrieved when required.

Prospects

Customers may be transferred to the Prospects file when required. All details about the customer (including historyetc.) are kept and returned if you wish to reinstate the customer.

Corporate & Family Groups

The system allows you to identify and link members as corporate or family customers for the purpose of billings and mailings. Financial postings may be made to individual accounts or to the nominated corporate or family account. Individual records display the other linked members.

Audit Trails & Financial Reports

A complete set of audit and financial reports on all transactions is available. These may be printed at any time for any period (past or present) in detailed or summary form.

 

  • All actions are accessible from the one screen saving your staff time & minimizing errors;
  • Service your customers and guests more efficiently;
  • Your database is more accurate because it separates active customers with prospects, and any customer changes are made in one place only;
  • More marketing groups are available to market to, enhancing the capabilities of your sales staff to generate sales in all target markets;
  • Marketing groups are easily modified to increase accuracy of your marketing groups;
  • Save money on your stationery costs by reducing mailout errors and including bulk emails into your marketing medium;
  • Labour costs are reduced by improving the efficiency & effectiveness of your administration and marketing staff.

Customers becomes an even more powerful program when you combine it with other Micropower Modules.

Your database is a cornerstone product for all Micropower integration because it acts as the central identification record for your customers and prospects. If you haven’t got any Micropower products yet, this is a great one to start with!

Online Customer Services

This allows members to change their personal details, update and view their accounts (receipting is created in customer ledger), and a place for you to send internal messages to your customers.

Know more about Online Customer Services

Financials

Automatic posting to the General Ledger for membership subscriptions and ad-hoc invoices and receipts.

Know more about Financials

Function Bookings

You can import customers groups and lists in Customer Database and update the Function Bookings data in 2 clicks. You can also charge back to customer accounts through Function Bookings software.

Know more about Function Bookings

 

Smart-Golf / Smart-Venue

One central database to manage all your marketing correspondence.

Know more about Smart-Golf

Loyalty Points

Lookup your member record at point of sale to post and redeem loyalty points.

Know more about Loyalty Points

Voucher Ledger

Lookup your member record at point of sale to post and redeem vouchers.

Know more about Voucher Ledger

 

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