Social media sites such as Facebook can be your new best friend provided they are used correctly. If however, you just create a profile and then do nothing with it you will be ignored and will miss the opportunity to communicate with thousands of people about your organisation.
Following are Micropower’s Top 10 Tips for using Facebook to help your club maintain and increase membership by making the most of this powerful marketing tool.
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Give people a reason to “like” your club.
This is probably the most important point and yet it is often neglected. You can offer specials, include vouchers to print off, have recipes of popular dishes or handy tips & tricks.
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Keep people engaged by uploading photos of your events.
Encourage dialog between your club and members, as well as amongst the members themselves. By keeping your profile new and interesting, you encourage members to keep going back to your page.
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“Humanise” your club by including profiles of your staff.
Make announcements of any new employees. Use Social Media sites to attract and recruit younger staff.
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Share any other websites that are related to your business.
Make comments about current affairs that are relevant to your industry.
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Promote any associations or organisations your club belongs to.
Mention trade shows and events you will be attending.
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Highlight community involvement or charity associations your club is connected with.
Promote special causes you support.
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Post seasonal greetings to customers
such as “Merry Christmas” or “Happy Valentine’s Day”. These can then be linked to any related events or promotions you have running at the time.
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Update customers of any changes in your contact details
such as telephone number or email address. Celebrate business milestones such as your 25th anniversary.
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Post Notifications
Advise of any changes to opening hours or other operational issues such as planned renovations that will affect your customers.
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Cross Linking
Have links between your Facebook page and your company website to make it easier for both current and potential members to find your online presence.
With a planned and well-executed approach, social media sites such as Facebook can be a powerful tool for reaching thousands of new customers but remember that it is a two-way dialogue.
It is important to keep in mind that Facebook is not like traditional marketing where you just broadcast your message and hope that it gets across to your customers/members. Instead, it is more about creating long-term relationships and loyalty to your brand.
If you feel your online presence needs improvement, contact Micropower on enquiries@micropower.com.au to see how our Marketing Solutions will help your club’s bottom line.
